I’m all about the disclosure

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When it comes to writing paid blog entries, there are generally two choices of disclosure available: per-post (or in-post) disclosure, or site-wide disclosure.

With per-post disclosure, you include a blurb somewhere within the actual blog entry (sometimes at the beginning, but more commonly at the end) that discloses the fact that the blog entry has been sponsored, or that you have been compensated for the post.

With site-wide disclosure, you have a static page that outlines the fact that you are compensated in some manner for certain posts.

There are also some advertisers and third party paid blogging companies that request or even require that there be no disclosure whatsoever. With a complete lack of disclosure, visitors may not know if you are linking to black diamonds because you like them, or because you have been paid to do so. The same could be said for links to other blogs, such as thesocalledme.net, or links to message boards, such as Lavish.nu.
Personally, I feel that this is rather misleading, and that my visitors deserve to know that I do publish sponsored content. I think that it is important for my visitors to understand that in some instances, I am presenting information to them that I do not necessarily endorse or personally recommend. I simply put it “out there”, and it is up to my visitors to decide to explore that content.

Site-wide disclosure is easy because it’s not something that you have to think about all of the time. But per-post disclosure seems to be more acceptable in blog society. I personally prefer to use per-post disclosure wherever possible, particularly if I am devoting a lengthy blog entry to a specific subject.

What type of disclosure do you prefer to use?

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One response to “I’m all about the disclosure” - Jump to comment form

  1. Charity wrote on #

    To me it just depends. I have couple of blogs that since I blog about any and everything on them, I see no need to disclose if links are paid or not, because frankly, they’re worked into personal posts anyways. I rarely, if ever, do product reviews for pay and if I do, I disclose that I am being paid for those. But just to plop a link in the middle of a blog post, no. A lot of times, those posts are something I was writing anyways and the link just fit.

 

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