If there’s one thing the paid blogging industry has taught me, it’s that you do not want to anger the Google gods. Or any other search engine god for that matter. But the focus is primarily on Google, ’cause Google is where it’s at. Seriously, have you seen the stats lately? I haven’t, but as of three and a half years ago, Google was clearly in the lead, with 49% of internet users sending all their search queries through it.
So what happens when you piss off the Google gods? At best, you lose your page rank (PR). At worst, you lose any place in search engine results. In the middle, you lose your PR and your search engine result ranking. You may drop from #4 to #49, or worse.
Duplicate content is a big no-no with the Google gods. What is duplicate content? In a nutshell, duplicate content is content that is available elsewhere on the internet. This means that you can not only NOT duplicate content on your own website (re-posting an article several months or years later, for example), but you can’t duplicate content from one blog to another. You can’t take those free articles and just slap them up on your blog either. Google is smart, by the way, so changing a few words or order of paragraphs here and there isn’t enough. If you want to re-post something and stay on the Google gods’ good side, it’s important that you re-write it.
Learn more about duplicate content and what to look out for here.
Related posts:
- Writing for SEO purposes
- What does Page Rank mean to you?
- Alexa Rank & Google Page Rank… do you keep up with it?
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cole
I get the duplication thing and I understand that computers cannot make exceptions but, if I own my content, I should be able to do whatever the hell I want with it.
cole´s last blog ..It’s Pink