Bloggers went into a frenzy last year when the FTC announced that it would be overseeing the relationships bloggers establish and maintain with advertisers, but really, there’s not much to worry about. So long as you disclose what you’re doing — and the fact that you’re somehow compensated for it — you’re in the clear. In the past several years, paid blogging and sponsorships with advertisers has become more mainstream in the blogging world, and as blogs themselves become more mainstream, so do the relationships that blog owners build with companies.
The biggest recommendation I can give you regarding the FTC and their rules concerning bloggers? DISCLOSE. I don’t care how you do it — use a separate disclosure page (you can generate one at DisclosurePolicy.org) or disclose at the top of bottom of every sponsored post — just do it.