Just how important is it to rank at the top of Google’s and other search engines’ results pages? For most, hitting the first page is essential, and being among the top four or five is crucial. But a recent study conducted by Kantar Media has found that with a staggering 53% of searchers clicking the very first link in search results, it may be more important than ever to strengthen efforts to aim for that ever-elusive #1 result.
But what about the next four results? They see the following action:
- Second result: 15%
- Third result: 9%
- Fourth result: 6%
- Fifth result: 4%
What I take away from this report is this: aim for top five, because that’s a lofty enough goal, but always keep in mind that ever-elusive number one spot.