(New to paid blogging? Check out What is paid blogging?)
PayPerPost is the granddaddy of paid blogging. While they may not be the first paid blogging company, they are surely the first to make paid blogging mainstream. PayperPost and paid blogging go hand in hand.
PayPerPost, who is also often referred to as PPP, was established in the summer of 2006, and currently operates several other companies under its parent company, IZEA.
PayPerPost has the following basic requirements for an eligible blog:
- the blog must be at least thirty days old
- the blog must be written in English
- the blog must have original content
- the blog must have only one author
- existing advertisements must not obscure the blog
- the owner of the blog must be at least eighteen years of age
PayPerPost’s paid blogging assignments are referred to as opportunities, or opps. Each opp outlines everything that you need to know in order to successfully write an accurate post. This includes what advertiser, product, service, event, website, etc., you are writing about, the tone the post should have (neutral, opinion, positive, buzz), what link(s)s and anchor keyword(s) you must include, what images, if any, you must include, and the minimum number of words the post should have (50, 100, 200 or 300).
Most opps will also have a transparent tracking image that you will be required to insert somewhere in your post. Some opps may also have a press release or other information that must be copied and pasted into your blog entry.
When you are ready to submit your completed post, you will be required to select the blog the post is on (only necessary if you have multiple blogs listed in the PayPerPost system), and specify the title and permalink URL to the post. Upon submission of a completed opportunity, the post may or may not be automatically approved. It then goes for manual approval, and another manual review right before the blogger receives their compensation.
A blogger is paid exactly thirty (30) calendar days from the date of their submitted blog post. All payments are made via PayPal.
